Archive for October, 2009
Do the stories we tell about our communication tools reveal more about our lives than we realize? Do they also show how a Metalife emerges?
The other day as I was softly minding my digi-business, a Tweet from Steve Rubel flashed in the corner of my computer screen via TweetDeck: “Sending this from 35,000 feet in the air.” Later in his trip Steve Rubel Tweeted, “Flying home after a 7-day, 5-city biz trip with just my phone and no computer. I believe I have taken my last trip with a laptop.” Rubel’s Tweets show us a remarkably rapid evolution—instant personal communication from the air while also moving computing from a laptop to an iPhone.
Metalife happens because we don’t always notice that as we use communication tools, they change our thinking and our lives. So today as new tools compel us to communicate more visually, ‘show don’t tell’ becomes the new business mantra and Gen Y speech patterns compress to acronyms and Tweet-speak. This is part of an evolving adaptation that affects our minds and actions, an adaptation that has been with us since we first started using alphabets.
Welcome to an ongoing exploration. Slipping into the Metalifestream, we’re setting out on a journey without a specific destination. We are, however, equipped with a navigational compass and some decent maps. The compass is our intent to listen to the lives of anyone whom we meet along the way or who comes on the journey with us. The maps are a few core ideas of how communication tools work. We’ll present those maps from time to time just as we’ll profile our fellow travelers.
Here you will find a variety of stories about how people’s lives change as they interact with and adapt to various communication tools. Feel free to tell us these stories in the first person; or, if you’re of a more journalistic bent, tell the story of someone you know or may be interested in. Please submit your story to firstname.lastname@example.org. Just one caveat: The usual rules of journalistic integrity and transparency apply.
Here you will find conversations among some of the most productive and interesting minds from the worlds of science, fashion, entertainment, art, business, and education. Once again, we welcome your submissions of an interview with someone whom you feel has a compelling Metalife commentary. Submit your interview to email@example.com.
Here you will find the graphical expression of you. Tell your story in pictures, in videos, in podcasts, in art. This is a Metalife gallery of you, by you and for you. Please submit your Metalife expressions to firstname.lastname@example.org.
There has been an explosion of new communication tools over the last few decades, led by the Internet and the myriad of ways to access it. However, there has been little corresponding innovation in the basic strategies of marketing or communications to help us take better advantage of these new tools. This section of Metalifestream is dedicated to sharing insights and information about Metalife as it applies to the business world. We will post articles, images and videos of interest, news of emerging technologies and their impact on business as well as occasional stories from our clients on how Metalife has worked to improve their bottom line. We invite you to participate in the conversation by sending your views and shared experience to email@example.com.
We are exploring a wide variety of trends from a Metalife perspective: how are we changing as we inter/adapt with a welter of new and evolving communication tools? From the larger context of our longer time frame, we are able to help corporations, hospital complexes, school systems, churches and others understand the massive change that we are experiencing today.
In this way, understanding Metalife trends helps these organizations to put change into a timely and useful perspective that is both challenging and empowering.
We’re not always aware of it, but each of us has a Metalife of our own. It is likely that you encounter the effects of Metalife many times each day, as you use communication tools or observe others using and adapting to these tools. In this section of Metalifestream we intend to illustrate the myriad ways that the integration of communication tools into the smallest moments of our everyday lives has affected the way we think and act, what we value, how we value it, what we focus on and the duration of that focus. We call these experiences MetaMoments.