Archive for November, 2009
About the time Metalifestream was preparing the BarackObama Dot Com post, Russell Adams of the Wall Street Journal Digits blog wrote a post revealing that Vogue Magazine has hired Blue State Digital to implement paid subscriptions on Vogue.com, essentially to capitalize on the success of their strategy to help the Obama campaign raise some $500 million online.
In the 2008 election, the fight for the presidency took on a new dimension due to the Obama campaign’s intuitive understanding of the power of social media. It is no longer news that Obama’s efforts to tap into the Millennials’ exploding use of social networking sites and the Internet put him one step ahead of other candidates. Obama’s tactics also reveal the emergence of a Metalife, or the way our communication tools change our sense of identity and then change our everyday interactions.
The following interview was conducted by Mindy Saunders, a student in Bruce Moorhouse’s Strategic Communication Campaigns Course in the School of Journalism and Mass Communications at the University of Minnesota.
Phillip “Flip” Saunders is currently the head coach of the NBA’s Washington Wizards. He previously coached the Detroit Pistons and the Minnesota Timberwolves.
In this interview Mindy Saunders asks her father, Flip Saunders, about a new communication tool he has introduced to the players and coaches of the Wizards. This tool provides a unique look at the players, the game of basketball—and as we’ll see—the way the players see themselves on and off the court.
KARE 11, the local NBC affiliate in Minneapolis St. Paul, followed Lynsee Solveig throughout her pregnancy and streamed the labor and delivery live on the moms’ social networking site momslikeme. According to KARE 11:
“Thousands of viewers shared the birth of Lynsee’s child in the wee hours of the morning when Lynsee and her husband Anders welcomed the infant girl into the world at 12:46 a.m. The baby Solveig weighed 6 pounds, 8 ounces and measured 18 and 3/4 inches long.
The Wall Street Journal, November 5, 2009:
A 17-year-old boy, caught sending text messages in class, was recently sent to the vice principal’s office at Millwood High School in Halifax, Nova Scotia. The vice principal, Steve Gallagher, told the boy he needed to focus on the teacher, not his cellphone. The boy listened politely and nodded, and that’s when Mr. Gallagher noticed the student’s fingers moving on his lap.
A core Metalife idea is that communication tools create versions, extensions, echoes and revisions of our self and identity. As Gillian Raymond, curator of the Online Identity exhibition at the National Portrait Gallery said recently, “People spend so much time online these days, Skyping, Facebook, paying bills even … to the government we are pieces of data, we are a license plate number.”