Archive for May, 2011
“Would you have a drink with you?” the Stoli Vodka ad taunts us. “Create your alter-ego at Facebook.com/Stoli.” Alter-egos are all the rage now that 12 million people play World of Warcraft, and 500 million more have a second life on Facebook. Or perhaps, given the mounting evidence of how we are changing our lives, there’s more going on with this alter-egoing than meets the eye, or the I. We are all engaged in massively multiplayer online and offline role-playing. Is it a game, or a ruse resembling a game resembling a life? Whatever is happening as we evolve our identity, our tools and technologies, this is as good a time as any to ask a few questions. The following is an interview of the interviewer. The subject is Metalife. The Stoli’s on us. Both of us.