Posts tagged ‘Barack Obama’
About the time Metalifestream was preparing the BarackObama Dot Com post, Russell Adams of the Wall Street Journal Digits blog wrote a post revealing that Vogue Magazine has hired Blue State Digital to implement paid subscriptions on Vogue.com, essentially to capitalize on the success of their strategy to help the Obama campaign raise some $500 million online.
In the 2008 election, the fight for the presidency took on a new dimension due to the Obama campaign’s intuitive understanding of the power of social media. It is no longer news that Obama’s efforts to tap into the Millennials’ exploding use of social networking sites and the Internet put him one step ahead of other candidates. Obama’s tactics also reveal the emergence of a Metalife, or the way our communication tools change our sense of identity and then change our everyday interactions.