Posts tagged ‘celebrity’
“Would you have a drink with you?” the Stoli Vodka ad taunts us. “Create your alter-ego at Facebook.com/Stoli.” Alter-egos are all the rage now that 12 million people play World of Warcraft, and 500 million more have a second life on Facebook. Or perhaps, given the mounting evidence of how we are changing our lives, there’s more going on with this alter-egoing than meets the eye, or the I. We are all engaged in massively multiplayer online and offline role-playing. Is it a game, or a ruse resembling a game resembling a life? Whatever is happening as we evolve our identity, our tools and technologies, this is as good a time as any to ask a few questions. The following is an interview of the interviewer. The subject is Metalife. The Stoli’s on us. Both of us.
As Tiger Woods’ recent accident and mounting revelations work their way through the 24/7 spin cycle, it is time to consider this remarkable saga from another level. Tiger Woods is a case study in having a Metalife and the bewildering consequences that stem from it. After the dust and details settle, this story compels a basic question: whose Metalife is it, anyway?